According to research firm Statista, the rise of short-form content on social media, popularized by TikTok and quickly adopted by Instagram Reels and YouTube Shorts, has transformed the digital space by providing accessible and addictive content. Brands have recognized the marketing potential of TikTok and similar platforms to reach younger audiences. According to HubSpot's 2023 Social Media Marketing Report, social media marketers plan to increase investment in short-form video this year, with 33% prioritizing this format. Brands that embrace the creativity and entertainment value of short-form video can potentially reach millions of users, while those who do not understand the unique tone of these platforms are likely to fail.
Read more at Statista.