Principles of mobile app design: Delight users and drive conversions

Principles of mobile app design: Delight users and drive conversions

Apps are now an important way to deliver content and services, and more so with mobile apps as global mobile internet access becomes more and more common, mobile data traffic continues to increase year on year. Ericsson predicts that the number of mobile internet subscriptions via smartphone, tablet or any other device with a cellular connection will grow from 2.2 billion this year to 6.4 billion by 2019.

How can designers and developers best connect with the consumer of their apps? What makes for a great app experience? What are best practices to help reduce friction so that users convert? This talk will help answer these questions by covering app design best practices based on research.

Image, Video Source: Youtube.com, Google Developers

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