What's The Secret Behind a Good Newsletter?

What's The Secret Behind a Good Newsletter?

Statista conducted a consumer survey on e-Commerce and Retail to find out the secret behind a good newsletter. The key findings would be useful if you are running a business and sending newsletters to your users.

  • Older onliners see newsletters more critical and have higher expectations of the content
  • Only 13 percent of onliners don‘t receive any newsletters at all
  •  Interesting content and discounts are the most important reasons to subscribe to newsletters
  • Users want discounts and news, but also interactive elements
  • Younger users keep receiving and reading unappealing newsletters more than older onliners
  • More than half of the onliners consider advertisement in newsletters annoying

Do you relate to the findings? What's your experience?

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