What's The Secret Behind a Good Newsletter?

Statista conducted a consumer survey on e-Commerce and Retail to find out the secret behind a good newsletter. The key findings would be useful if you are running a business and sending newsletters to your users.

• Older onliners see newsletters more critical and have higher expectations of the content
• Only 13 percent of onliners don‘t receive any newsletters at all
•  Interesting content and discounts are the most important reasons to subscribe to newsletters
• Users want discounts and news, but also interactive elements
• Younger users keep receiving and reading unappealing newsletters more than older onliners
• More than half of the onliners consider advertisement in newsletters annoying

Do you relate to the findings? What's your experience?