It is a clear trend in the last a few years that digital has increasingly become part of our lives. With this trend continues, when would the digital media overtake the traditional one? eMarketer’s research on adult consumer habits in US provided us an insight into when this is likely to...

With the cameras built into smartphones get more and more advanced, people using smartphone instead of cameras to capture life moments has become a norm because of the advantage of the smartphone being always with us. Although the digital cameras in smart phones are still inferior to dedicated digital cameras, they...

The rise of digital has kept businesses on their toes to reinvent their operating models in order to increase revenues, lower costs and delight customers.Businesses want to improve agility, take advantage of new technologies, so that they can react more quickly, cut costs, be more effective, improve quality of services and...

According to Sensis Social Media report 2016, the social media landscape in Australia continues to evolve rapidly for both consumers and businesses. The report found that nearly three quarters of Australians are now on social media. 69% of Internet users have a social media profile. In the last three years, those...