Only a decade ago, social media was little more than a budding trend. Although social sites like Friendster and MySpace that had a decent level of adoption, the population as a whole and businesses had not realised the potential of social media. Facebook was founded at 2004, Twitter appeared around 2005,...

According to Sensis Social Media report 2016, the social media landscape in Australia continues to evolve rapidly for both consumers and businesses. The report found that nearly three quarters of Australians are now on social media. 69% of Internet users have a social media profile. In the last three years, those...