Shoppers' Social Media Platform of Choice
Social networks are now well established, some popular ones such as facebook, whatsapp, instagram are used by people daily or multiple times a day. People use social media sites for various purpose like connecting with friends or finding something new on the internet. So which of those social networks is the most popular for shoppers?
According to the research of KPCB and the stats from Statista, Pinterest is shoppers' social media platform of choice in US with 55% of its users utilizing it to find or shop products in 2016. Facebook and Instagram both have 12% of their users use their platforms for similar purpose, followed by Twitter, Linkedin and Snapchat.
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