After spending more than $1 billion on podcast assets, challenging investor skepticism, laying off dozens of podcasting employees, and parting ways with its main podcasting chief, Spotify is establishing its focus for the vertical moving forward: more video, more consolidation, and more splashy names.
Spotify is going big on video podcasts
At the company’s Stream On event in Los Angeles, head of global podcast studios Julie McNamara unveiled new video podcasts that’ll appeal to younger listeners. Video episodes of Distractable from Markiplier, the popular gaming YouTuber, are coming exclusively to the platform. The podcast ranks at number 36 on Spotify’s top podcast chart. Additionally, Spotify original Forbidden Fruits with Julia Fox is going video for its second season, no doubt inspired by Call Her Daddy’s viral uncuh jams moment.
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Original author: Ariel Shapiro
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