Consumers today have more places and ways to shop. If you have an e-commerce business, and you want online shoppers to buy from you, you need to make the shopping experience pleasant and easy. Since late 1990s from shipping times to payment methods and checkout processes, almost every aspect of the online shopping experience has improved vastly over the past two decades. However there is still room for improvement as consumers quickly get accustomed to the status quo and demand more.
What is it that consumers really want from online stores? Based on a survey conducted by Namagoo, it shows the elements U.S. online shoppers think are most important for a great shopping experience. Why not try them out and make improvements on your e-commerce site.
Chart source: statista