User experience (UX) matters. When a website has a better UX design, it enhancs user satisfaction. Better UX design improves the usability, accessibility, and pleasure provided in the interaction between the user and a product or service.
The video takes you through the process to design more effective landing pages by thinking about what challenges/pain points your target users have, and then addressing them through messaging.
Video source: youtube.com, cover image source: unsplash